Christina Elmen
Marketing and Operations Leader Driving Scalable Campaign and Growth Systems
I build the structure behind high performing marketing, creator, and content programs. My work connects strategy, execution, and operations to help teams launch faster, collaborate better, and scale smarter.
About Christina
Strategy. Marketing. Operations. Campaign Infrastructure. Creator Programs. Cross Functional Execution.
I turn complex marketing initiatives into structured, scalable systems that deliver.
I am a marketing and operations leader with more than 10 years of experience across entertainment, sports, creator, and brand marketing environments.
My background spans studio marketing, broadcast operations, agency leadership, and marketing operations. I have supported global film campaigns, live sports programming, creator and influencer ecosystems, and multi client marketing portfolios.
I specialize in turning big ideas into executable programs by building workflows, systems, and cross functional alignment. I work at the intersection of marketing strategy and operational execution so campaigns are not only creative but also structured, measurable, and scalable.
I am known for bringing clarity to complexity, building repeatable processes, and helping teams move from concept to launch with confidence.
What I Do
I help organizations turn marketing strategy into operational reality.
Marketing Operations
Campaign workflow design
Process optimization
Program and project management
Cross team coordination
Budget and resource tracking
Vendor and partner management
Operational reporting
Campaign & Program Strategy
Integrated campaign planning
Go to market execution support
Launch and rollout coordination
Partnership activation support
Content and production coordination
Multi channel program execution
Creator & Influencer Operations
Creator program infrastructure
Seeding and gifting systems
Influencer pipeline development
Deliverable tracking frameworks
Paid and earned collaboration workflows
UGC and creator briefing operations
Studio Marketing & Creative Operations
Supported worldwide creative marketing operations for major theatrical film campaigns at a global studio. Coordinated across creative, media, production, and distribution teams to keep large scale campaigns aligned and on schedule.
Creator & Influencer Program Systems
Developed scalable creator and influencer program models including tiered frameworks, seeding programs, onboarding systems, and deliverable tracking processes to support ongoing brand partnerships.
Broadcast & Live Sports Operations
Led broadcast operations workflows supporting high volume live sports and event programming. Managed operators and interns, oversaw scheduling and execution, and maintained precision in high pressure environments including weekly sports coverage and tentpole events.
Marketing Operations Leadership
Built and led marketing and campaign operations systems across multi client agency environments. Designed workflows, creator programs, campaign trackers, and reporting structures across beauty, wellness, and medical brands.
Work Experience
Lead marketing, creator, and performance campaign operations across multi client portfolios, driving revenue, retention, and measurable ROI. Build scalable workflows, partnership programs, and reporting systems while aligning strategy, execution, and cross functional delivery.
Directed large scale broadcast operations and scheduling across Sports, Entertainment, and News, supporting high impact live events and weekly sports programming. Led team operations and process improvements that increased delivery speed, coordination accuracy, and execution reliability.
Managed media distribution and operational logistics supporting national broadcast delivery across multiple networks and platforms. Improved coordination workflows and timing precision across fast paced, high volume programming environments.
Co founded and scaled a PR and marketing agency delivering integrated campaigns, creator partnerships, and brand programs across beauty, wellness, lifestyle, and real estate clients. Led strategy, partnerships, and operational systems that supported six figure first year revenue growth.
Built and led a PR and marketing agency focused on brand partnerships, influencer programs, and integrated campaign strategy. Developed go to market plans, creator frameworks, and client workflows that drove awareness, media coverage, and sales impact.
Taught digital marketing, ecommerce, and influencer strategy using real world brand projects and campaign simulations. Trained students in platform strategy, creator collaboration, and performance driven marketing execution.
Managed global print marketing asset production for major theatrical film campaigns, coordinating across creative, marketing, and international teams. Ensured on brand, on schedule delivery across high visibility, multi market releases.
Early Career Foundation
Before moving into marketing and operations at Universal Pictures, I built more than 10 years of professional experience across hospitality, healthcare, and entertainment support roles. While earning my degree at Grand Valley State University, I worked in hospitality and events, balancing school with hands on client service and event execution in fast paced environments.
After graduating, I supported healthcare and entertainment teams in administrative and executive assistant roles, managing complex schedules, cross team coordination, and high priority operational needs. That early experience shaped the execution discipline, stakeholder communication, and workflow management skills I use today as a marketing and operations leader across industries.
Industry Experience
Entertainment | Sports & live events | Streaming & digital media | Creator & influencer marketing | Beauty & wellness | Medical & dental brands | Consumer & lifestyle brands | Agency & studio environments
Let’s Connect
I am always open to conversations around operations, campaign strategy, creator programs, and growth infrastructure.
Los Angeles, CA | [email protected]